A Quintessential Countryside
Beaufort & Blake have long embraced a countryside heritage, and this winter campaign focused on showcasing it. Working from the Brand Director’s initial brief, I developed this vision into a fully realised campaign across photography and video and carried it through to all visual touchpoints.
Production & Planning
Developed a comprehensive shot plan that outlined concepts for each setup whilst ensuring the product remained the focal point throughout
Conducted location recces with the Brand Director and selected a country house and grounds that showcased a typical countryside aesthetic with a variety of backdrops
Worked with the Brand Director to cast models that felt on brand and could bring the campaign to life
Booked and negotiated costs for location, photographer, hair & makeup artist, and model agencies
Coordinated team members throughout all stages of the planning process to ensure planned timelines were met
Post-shoot image coordination and selection of 5-star images with the Brand Director
Worked alongside the photographer to ensure photographs and video were aligned with the creative direction
Achieved detailed product close-ups to utilise as a conversion tool on the PDP
Ensured sufficient video assets were captured to support a range of placements
Managed efficient communication between team members and the photographer
Campaign Art Direction
Created comprehensive prop lists tailored to the requirements of each shot
Worked with other team members to source props
Managed prop budgets, ensuring all items were bought within budget
Styled props to enhance the narrative and composition of each shot
Prop Sourcing & Styling
Ecommerce Production & Art Direction
Booked and negotiated costs for location, photographer, hair & makeup artist, and model agencies
Coordinated team members throughout all stages of the planning process to ensure planned timelines were met
Worked closely with the photographer on the day to ensure we captured the imagery needed
Selected a range of images for all product pages, thinking about how the product looked to ensure it was a compelling selection of images to sell the product and increase conversion
Managed a team to retouch, upload product images and publish products online
Established a visual style that supported the creative concept and ensured consistency across all areas
Selected two complementary typefaces that worked together and referenced a heritage aesthetic
Designed homepages, online editorial lookbooks, in-store displays, and package inserts
Handed over style guides to junior team members to artwork and roll out across other digital touchpoints
Graphic Design
Designed a window display to represent the campaign by bringing the outside in
Worked with a small budget to source plants, preserved moss and dried flowers to mimic the countryside
Owned and managed a budget for all window display updates across the year and ensured this design came within budget
Installed the display, including all interior POS updates
Retail Window Display
Created a series of brand awareness billboard campaigns across South West London
Worked with JCDecaux to ensure the design was best optimised for engagement
