The Joy of Traditions
A Christmas campaign that narrated the small moments building up to Christmas Day. Working from the Brand Director’s initial brief, I developed this vision into a fully realised campaign across photography and video and carried it through to all visual touchpoints.
Production & Planning
Developed a comprehensive shot plan that outlined concepts for each setup whilst ensuring the product remained the focal point throughout
Worked with the Brand Director to cast models that felt on brand
Booked and negotiated costs for location, photographer, hair & makeup artist, and models agencies
Coordinated team members throughout all stages of the planning process to ensure planned timelines were met
Post-shoot image coordination and selection of 5-star imagery with the Brand Director
Campaign Art Direction
Worked alongside the photographer and videographer to ensure photographs and video were aligned with the creative direction
Achieved detailed product close-ups to utilise as a conversion tool on the PDP
Captured incidental shots that could be leveraged across the website to improve narrative cohesion
Ensured sufficient video assets were captured to support a range of placements
Managed efficient communication between team members and the photographer
Prop Sourcing & Styling
Created comprehensive prop lists tailored to the requirements of each shot
Worked with other team members to source props
Managed prop budgets, ensuring all items were bought within budget
Styled props to enhance the narrative and composition of each shot
Ecommerce Production & Art Direction
Booked and negotiated costs for location, photographer, hair & makeup artist, and model agencies
Coordinated team members throughout all stages of the planning process to ensure planned timelines are met
Worked closely with the photographer on the day to ensure we captured the imagery needed
Selected a range of images for all product pages, ensuring it was a compelling selection of images to sell the product and increase conversion
Managed a team to retouch, upload product images and publish products online
Web Design
Supported the Christmas Campaign launch by designing a dedicated gift guide
Introduced a new carousel element to the page to aid conversion when shopping from the gift guide
Worked closely with a developer to ensure the build followed the design
Catalogue
Led the end-to-end design of a 40-page catalogue distributed to a targeted selection of cold customers as part of an acquisition initiative
Collaborated with the Brand Director and Founder to ensure the catalogue aligned with commercial priorities
Developed layouts that balanced multiple products with creativity and commerciality
Created print-ready artwork and liaised with printers directly
