Digital & Web Design
Web Design
I have designed a broad range of web pages for Beaufort & Blake, including lookbooks, competition pages, and more editorial-led content.
A key project was the creation of a comprehensive size guide designed to improve customer confidence and reduce returns. This initiative showcased models with diverse body types wearing our products. I led the design of all associated pages and planned the full photoshoot to ensure the visual assets aligned with both brand and UX requirements.
Over the years I have collaborated closely with our developer and have a strong working knowledge of Shopify. Together, we developed a site structure that enables my team and I to build and update web content independently, including all editorial pages. This has allowed us to maintain agility while ensuring consistency and quality across the site.
UX Design
As the primary custodian of the Beaufort & Blake website’s visual identity for more than six years, I have led the redesign of nearly every aspect of the site. Most recently, I delivered a comprehensive mobile optimisation project, which included the redevelopment of all key pages and the refinement of core usability features such as filters and search.
I have also introduced a number of new site functionalities, including promotional banners, a global messaging banner, and a wishlist—enhancing both the customer experience and the site’s commercial effectiveness.
I work in Figma and collaborate closely with our freelance developer to ensure all designs are executed to a high standard and delivered in alignment with project timelines and go-live dates.
Email Design
I have over ten years experience designing email newsletters. Most recently, I developed a series of modular email templates aimed at improving engagement and deliverability whilst also streamlining the production process for the wider team.
