The Beaufort Journal
I owned the end-to-end process of ‘The Beaufort Journal’, a video series that involved me interviewing British tastemakers in their home or studio.
Planning & Art Direction
Planned and coordinated the shoot, negotiating with the talent and photographer
Created a detailed shot plan to ensure we captured a range of activities to be included in both the stills and the interview video
Worked with the photographer on the day to set up each shot including the location of the interview
Conducted the interview
Worked closely with the photographer during the video-editing process to refine the final output
Designed and built the associated web pages and emails
Managed final approvals and sign-off with the talent
Branding
Developed the visual identity for The Beaufort Journal series, creating cohesive branding applied across all website, social, email, and advertising assets
The typography draws inspiration from the iconic lettering of London street signs, subtly reinforcing Beaufort & Blake’s ‘Distinctively British’ brand tag line
The colour is a shade of Beaufort & Blake blue, chosen for its timeless, heritage and classic look
